1) Who wrote it.
2) What's it about. (genre, synopsis)
3) Where can I buy it.
4) Why should I care. (what are other people saying about it)
5) How can I find out more. (websites)
The trailer doesn't have to cost thousands of dollars and made by a film school graduate. It helps, but it doesn't have to be. Just take care in producing it. Please let it look like you care and you spent some time doing it. It you can make a PPt presentation, I would say you are half way there. Yes, it's a different kind of software but the general idea is the same. I would recommend using your book cover as a template for the whole production. You really want readers to associate that video with your book.
The best part is the software you need is probably already on your computer and the Internet is filled with free media to help build your book trailer. Just check to be sure it is royalty free or is a creative commons attribution share alike license to be safe.
I hope you dig in there and go for it. If you already have a trailer, please post a link to it in the comments. If you need some help, contact me at thedigitalinkspot {at} gmail {dot} com.
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